Sony Electronics

For Sony’s booth at the Consumer Electronics Show in Las Vegas we worked in harmony a new corporate style guide that showcased a black gradient background and “C” frame to contain the Sony logo. Rather than show product shots and information this year, Sony wanted to feature animated logos. We produced short Flash animations to introduce each of three categories and then animated all the logos in PowerPoint! Here is a sampling of the animated PowerPoint loops that were played on approximately 50 LCD screens throughout the booth.